If you run regular events or are launching a new event that you would like to hold again, then please promise me you won't forget your testimonials. Testimonials are the social proof that helps people decide whether or not they want to come along to your event the next time around and are an important part of your promo in the lead up.

They are fabulous for showing people:

- The outcomes they can expect from the event

- Reasons why they should attend

- How you can solve their particular problem

- How it's made a difference to their lives

And basically why they should listen to you and pay money to be in a room with you.