When I wrote about how to run a low cost event back in July, one of my suggestions was to seek sponsorship. I get asked about sponsorship weekly and as someone who helped build up a national charity with no office, no budget and only fundraisers to fund our programs, I quickly learnt a thing or two about how to build ongoing and mutually beneficial relationships with sponsors. Since then, I haven't run one event without their help.
Sponsorship, when done the right way, is a great win/win for everybody. Businesses can gain exposure to a new audience through your event without having to fork out wads of cash for a PR company or advertising campaign and you get a wonderful value add to your event.Read More