A well thought out and strategic social media plan for your event is a must in today’s world. The idea is to get your event in front future attendees’ eyes, and what better place to do that then where their eyes already are – Facebook, Instagram, Pinterest and Twitter!

Before your event:

- Create a timeline including all the major milestones coming up to your event, the event itself and after the event.
- Design (or have someone design for you) the graphical elements you can use across the different social media channels such an infographic for Pinterest, a gif for Tumblr, a shareable quote for Facebook all promoting your event.