Oooh this one is a goodie. Do you want to run events that are fulfilling, uplifting, heart warming and helpful to people? Do you want to run events that have zero complaints and no unhappy attendees? Then you need to practice targeted marketing.

Quite simply, targeted marketing means all of your promotional efforts will be focused on the people you know you can help and want to help rather than just doing general promotion all over the shop to no-one in particular. If you are running a niche workshop or event , targeted marketing is reaaally important because it helps do a number of things:

- It reduces the amount you have to promote significantly and helps sell a higher number of tickets 

- It attracts the exact people you want in that room

- It allows you to serve your audience in a really focused way

- It gives attendees the opportunity to network and connect with like minded people

- It reduces unhappiness and complaints and increases positive feedback

- It cuts down on perceived competition by separating you out from the rest

You can practice targeted marketing through actions such as: