We all kinda feel like we can do everything ourselves right? At home it’s the cleaning, the shopping and the child wrangling. In your business it’s your core client work, the administration, the graphic design and bookkeeping. And when things get busy and the you-know-what hits the good old proverbial fan, my god don’t you feel streeeeetched.
The same goes for events. It can be completely do-able to organize and run everything yourself, but if one thing falls out of place, you can guarantee the rest will follow suit and you will end up one stressed little chook.
Even if my clients are running a super straightforward event for a small group of 15 people, I always recommend they have someone to help them. It can be a friend, your sister or your husband. It doesn't matter who it is as long as they aren't in an old pair of trakkie daks and they have your back.
And to be honest, this isn't just about you. It’s about who are in the room with you and what they deserve as an attendee. So here are three good reasons why you need help at your next event.
A well thought out and strategic social media plan for your event is a must in today’s world. The idea is to get your event in front future attendees’ eyes, and what better place to do that then where their eyes already are – Facebook, Instagram, Pinterest and Twitter!
Before your event:
- Create a timeline including all the major milestones coming up to your event, the event itself and after the event. Read More
- Design (or have someone design for you) the graphical elements you can use across the different social media channels such an infographic for Pinterest, a gif for Tumblr, a shareable quote for Facebook all promoting your event.
Good photos from events are GOLD! Not only are they a fabulous reminder of how much fun your event was, they can also be used in so many different ways to promote your business, yourself and future events. You can use them for:
Blog wrap-ups - Social media posts - Sponsor thank you's - Future sponsorship proposals - Website pics - Your 'About' page - Media - Facebook ads - Corporate proposals... and plenty more.
So what photos should you be taking? Here is a list to give your photographer, whether it's a pro or your bestie doing you a favour ;)
For something a bit different I thought I would focus on flowers this week as I am forever using florists across the country for my clients events. I LOVE flowers at events, they are one of my favourite parts of the decor and they make me positively squeeaaal with delight. One of the beautiful florists I work with is Tillda Flowers so I interviewed the owner Casey to get her view on florals at events...
Thanks so much for speaking with me today Casey, it’s so great to get a florists perspective on getting your arrangements ready for your event. Florals always have such a wonderful impact on events like workshops, seminar, launches and presentations and can really turn a normal room into something spectacular. You’ve done beautiful flowers for me before and I always have them at my own events because I know how much of a difference it can make to not only the feel when people walk in, but also the photography from the day and any filming you do too.
Sometimes though, clients come to me with last minute requests for their flowers which can keep us on our toes! How far in advance should clients ideally come to you with their enquiries?
Networking has been on my brain lately with a guest post on Roooar about it, setting a date for my own catch up with business peeps I like to call my Inner Circle, planning a networking/fundraising evening for a social enterprise I adore and being invited to a whole bunch of different networking events in the coming months.
I get a lot of people asking me for advice about networking events and one of the biggest concerns for people is feeling unprepared, especially if there is potential business on the line. So, I've put together a list of things that you should bring to every networking event you ever attend. With these six beauties you will be ready for anything! Read More