I see a lot of my clients get stuck on the ticketing side of things and for good reason. It come be confusing for newbies. What info do I need? What ticketing system do I use? What features are helpful? What is important and what is just fluff?
Let's break it down.
TICKETING PAGE MUST HAVE'S
The name of the event. I know, like d'uh but this is an instructional :)
The time, location and any specific instructions. It is always helpful to have an arrival time (like 6.45pm for a 7pm start) an end time and a map as well.
A summary of what the event is about and some tempting text enticing people to come. The more the info the better, as long as you keep it on point and succinct.
Ticket price and inclusions. Got lots of goodies for your guests? Tell them!