Don’t ever run an event without this!

May 19, 2019

We all kinda feel like we can do everything ourselves right? At home it’s the cleaning, the shopping and the child wrangling. In your business it’s your core client work, the administration, the graphic design and bookkeeping. And when things get busy and the you-know-what hits the good old proverbial fan, my god don’t you feel streeeeetched.

The same goes for events. It can be completely do-able to organize and run everything yourself, but if one thing falls out of place, you can guarantee the rest will follow suit and you will end up one stressed little chook.

Even if my clients are running a super straightforward event for a small group of 15 people, I always recommend they have someone to help them. It can be a friend, your sister or your husband. It doesn't matter who it is as long as they aren't in an old pair of trakkie daks and they have your back.

And to be honest, this isn't just about you. It’s about who are in the room with you and what they deserve as an attendee. So here are three good reasons why you need help at your next event.

What to do when you are too scared to hold your first event

May 13, 2019

Yes, it happens. A lot! I see so many amazing women who want to hold their first event but find it too confronting to put themselves out there. No matter how far along you are in your business, there are going to be times where you have a burning desire to do something but you haven’t started because of:

a)   Fear
b)   Overwhelm
c)   Comparisonitis
d)   All of the above. Boo!

And if you find that you aren’t breaking through and it’s actually holding you back, it can be frustrating with a capital F.

So what can you do when the brick wall in front of you doesn’t look like it’s coming down anytime soon? Pick up the hammer and swing girl! Here are a few ways you can build yourself up to holding your very first (and amazingly fabulous) event!

4 Steps to Picking Your Perfect Venue

May 13, 2019

As an event manager who scopes out awesome venues almost every week, I am super comfortable planning an event without having locked in a space in yet. It has become apparent through coaching though that the venue can be the BIGGEST block when it comes to holding an event. And that’s a problem.

It can be a like big brick wall, stopping you from moving forward and holding up the entire process. It slowly robs you of your confidence and your momentum. The longer it takes, the further away your dream event seems to be and suddenly you are stuck in overwhelm central.

Well choo choooo darling, that trains about leave. Ready to smash it and get your perfect venue locked in? Let’s go.

How To Get More People To Your Events Now!

May 13, 2019

Running a sold out event is the ultimate dream, right? Whether it's for 20 people, 200 people or 1,000 people we all want those seats filled to capacity. Here are some ways you can create a buzz around your event and get your tickets sold!

Create Urgency

Why should people buy their ticket now? If there isn't a real sense of urgency then people are likely to leave it until the last minute which can create a lot of undue stress and heart palpitations in the lead up. Introduce an incentive to buy tickets asap like an early bird price, a bonus gift or additional benefit like front row seating.

How To Overcome Common Event Planning Fears

May 13, 2019

Yes people TOTALLY have fears when it comes to planning events. Some people know exactly what they are before they even begin planning, while others don't realise what their fears are until the planning process has started and all of the sudden they feel like they have slammed into a brick wall.

Trust me, there is always some level of anxiety or fear around events. Even my most successful clients still worry about certain things in the lead up and on the day. Don't let this turn you off though, just like anything in business, if you want it to happen then you are going to need to figure out a way to overcome it.

Below are some common fears that come up around events and some ways to overcome them.

How To Make Money From Your Next Event

May 12, 2019

Oooh this is a juicy topic, right? Well I'm about to dish on how myself and other business professionals make money on their events and workshops so pull your chair in a little closer and let's chat.

First things first. Not all events are money makers. A lot are actually fabulous marketing exercises, opening you and your services up to a whole new audience, positioning you as the expert and leading the way to more opportunity. You will need to decide from the outset what the purpose of your event is and if that includes making money on top of covering your costs.

Once you've determined that, we can move onto how to generate that income. You may have a specific target you want to achieve or you may go in thinking that any extra income would be great. Whatever the case, don't go into this without a comprehensive budget so you can see with absolute clarity where you are spending money and where you are making money.

Ok now the budgeting lecture is over, here are 5 ways you can make money from your next event or workshop.