Budgeting for some people is really... well... unsexy. But it is SO necessary if you:

- Want to know exactly how much money you have made on your event

- Want to determine if your event is financially viable as an income stream or if it should be used as more of a marketing exercise

- Want to make positive changes to lead to a better financial outcome

Any event should have maximum impact for every dollar invested so doing the numbers is crucial!

My toolkit features a comprehensive budget that covers income and expenditure by group, but the basic premise of a budget is that you list your expenses and income to get a true picture of your profit or loss. It is something that you keep adding too and track regularly.

Oooh this is a juicy topic, right? Well I'm about to dish on how myself and other business professionals make money on their events and workshops so pull your chair in a little closer and let's chat.

First things first. Not all events are money makers. A lot are actually fabulous marketing exercises, opening you and your services up to a whole new audience, positioning you as the expert and leading the way to more opportunity. You will need to decide from the outset what the purpose of your event is and if that includes making money on top of covering your costs.

Once you've determined that, we can move onto how to generate that income. You may have a specific target you want to achieve or you may go in thinking that any extra income would be great. Whatever the case, don't go into this without a comprehensive budget so you can see with absolute clarity where you are spending money and where you are making money.

Ok now the budgeting lecture is over, here are 5 ways you can make money from your next event or workshop.

Event Budgets. Yes you need one!

How To Make Money From Your Next Event