I have had multiple conversations over the last month with completely different people, with completely different businesses and completely different audiences but one common theme - having trouble getting people to their premium priced events.
When a topic keeps coming up for me, then I know it's something that needs to be shared! This is a bit of a tricky one as everyone has different thoughts on it, but after doing events for other businesses, charities AND myself through Event Head (which have sold really well and sold out consistently) over the last decade, I have seen it all. The struggles, the highs, the lows, the intense stress that comes with needing to sell more tickets to break even or the desperation of trying to fill a room.
This blog post is about helping you avoid being in a position of financial and emotional stress because as a business and events coach, I know that your event needs to fuel your business and your heart in a positive way, otherwise what's the point?
So, before you decide to charge premium pricing on your event, I really need you to think about these 5 things. Take each one into careful consideration and if it strikes a chord with you, then include it in your pre-planning. If it's not applicable, then don't worry. And just to define premium pricing, it totally depends on the type of event you are running. $150 could be considered premium for a 2 hour event depending on your audience, whereas for others $1,000 is premium. If you are unsure where your event sits, have a look at what everyone is charging for a similar event. If you are charging $700 for a one day workshop but others are charging $300 and your levels of experience are the same, then baby you are premium!
Ok, here we go. Read More