Did you know that there are ways to promote your event for free that help you get in front of people who don't know who you are yet? Yep, there are a bevvy of event calendars and listings that you can utilise to get in front of thousands of new eyes.
Event calendars and listings are win win. People who regularly go to these websites find lots of upcoming and exciting events that they may not have otherwise come across and the person who submits the listing is providing content for the website, while getting potential interest in return.
Here are some examples of national websites that you can list your event on for free:
Only Australia (go to your specific city)
Weekend Notes (go to your specific city)
Eventful (type your city in the location search box)
Time Out (find your city in the scroll bar or on the bottom bar)
Fairfax Media (go to your local area)
It may take a couple of hours to get all your listings up but it's well worth putting yourself in front of new audiences and seeing if they respond. You never know - you may just hit some gold!
Although this post is Australian specific, if you are in another country all you need to do is google 'free event listing' with your country name or 'free event calendar' and have a look at what comes up for you.