There's no doubt about it. Events can bring up stuff. And by 'stuff' I mean every uncomfortable, confronting feeling that you don't want to face.
Are you an introvert by nature wondering how you could even host an event?
Do you lack confidence in some areas of marketing and selling or even public speaking?
Do you have insecurities about being 'seen' that you've successfully managed to hide deep down inside you?
Well be prepared to meet these babies head on!
As scary as it can seem, this is not a bad thing (yes seriously!). This is, in fact, a downright amazing opportunity to be completely liberated and finally free of them!
So what things am I talking about specifically? Well let's drill down and have look!
YOU WILL NEED TO LOOK AT WHAT YOU CAN OFFER THAT OTHERS CAN’T
This can bring up feelings of: Comparisonitis, insecurity, overwhelm.
Some of my clients start getting into the planning of their event, take a look around at what else is already on offer and who is offering it and start freaking out about not being good enough. Sometimes they even wonder why they are bothering.
Help get over this by: Remembering that everyone is completely unique and yes that means you too! You have your own unique way of presenting information, teaching others and connecting with your community.
TRUST that the people who identify with you and need you will come.
Think about your own personal development. You know that the messages your mentors are telling you are nothing new – but there is something about the way they communicate with you that just feels like home. They give you the light bulb moments. They reframe things for you in a way that no one else can. You will do that for others too.
YOU WILL NEED TO PROMOTE YOURSELF & SELL YOUR EVENT
This can bring up feelings of: Resistance, fear, opposition.
Talk about one of the biggest blocks people have. Hearing the word ‘sales’ can send some people running.
Going from creating events for other people and causes that I could talk about all day long to having to promote events that I’ve organized and having to talk about myself was super difficult and a learning process.
My clients are the same. They are humble, kind hearted and just want to do good work. They fear looking like a show off. They fear they are pressuring people. They fear that people will get sick of them talking about themselves.
Help get over this by: Going back to your purpose and telling stories that connect.
When I speak to my clients about why they want to do an event, their eyes light up, they talk excitedly and they literally gush about the people they are helping and what they want to do. Ask them to sell it to me and they become robotic and feel like they have to talk about the event in really dry, corporate terms.
I’m here to tell you no, you don’t have to do that.
What you can do is something really simple - just tell your story.
Talk about why this is important to you, how you can be the one to help, and how you’ve come to be where you are now.
Mention the work you have done, the qualifications you have gained and the love that you have for helping others.
This is not about getting a sale, this is about reaching out to those who need you and are looking for someone just like you to come and help them.
This is about finding those who are longing for someone to understand them and letting them know that you once stood in their shoes. Let. Them. Find. You.
Doesn’t feel so sleazy now does it?
YOU WILL NEED TO PUT IN A LOT OF EFFORT, EVEN WHEN YOU DON’T FEEL LIKE IT
This can bring up feelings of: Low energy, overwhelm, struggle
Events require effort. You can’t argue that. Even when you’ve done all the back planning, there is still the consistent promotion, communicating with the venue and suppliers, getting your content prepared, drafting up the emails to the attendees etc.
And with a growing business, family and friends around you, your own health and wellbeing needs and the everyday things you need to attend too, sometimes you really can’t be assed. Don’t worry, I hear you.
Help get over this by: Being prepared and setting out regular but fair timelines.
The key here is to be consistent without overloading yourself with tasks.
The nature of events is that it can be crazy busy one week and then quiet the next, but you can always look forward and do something, however small, to ensure that on a really intense week you still feel prepared and organized.
The whole reason I created my Ultimate Event Toolkit over the years is so I could stay sane and proactive for even the biggest I ran because it wasn’t fun feeling like I was drowning in a bunch of to-do’s that I actually could have done earlier with minimal effort.
Oooh I can’t tell you how delicious it feels to be so under control! And the sweet, sweet relief when you realise you’ve already done something. High five sista!
YOU WILL NEED TO HOST, NETWORK, MINGLE, SPEAK AND LEAD
This can bring up feelings of: Anxiety, fear, dread.
Depending on your level of confidence in public situations, the thought of having to lead a group of strangers, be a good host and provide a workshop or event worth remembering can break some people out into a cold sweat.
Some people are really amazing at public speaking, but get nervous over hosting. Some people are really great at networking, but feel confronted by having to be on stage.
Help get over this by: Being prepared. Remember - Preparation = confidence.
If you are nervous about being a host, ensure you have a clear run sheet, a good team member to back you up and that you arrive at the venue early to relax as much as possible before people start coming in.
If you are nervous about networking, remember that if the conversation gets a bit stuck, people do find it easy to talk about themselves.
Ask opening questions, be genuine in your interest and pick up on the things that you may have in common.
If you are nervous about public speaking, practice your talk out loud to your family or friends, get comfortable with the words coming out of your mouth and the pace and practice slowing it all down and pausing when you need too.
If you are running a workshop, you can use powerpoint slides to help you stay on track and jog your memory.
If any of these areas are an issue for you, then I promise you that working through them is one of the best things you can ever do for yourself.
You don’t have to have it all figured out at the start, but be willing and open to confront your blocks and push through the resistance.
It will help you so much down the track and you will look back wondering why you were ever nervous in the first place!