I see a lot of my clients get stuck on the ticketing side of things and for good reason. It come be confusing for newbies. What info do I need? What ticketing system do I use? What features are helpful? What is important and what is just fluff?
Let's break it down.
TICKETING PAGE MUST HAVE'S
The name of the event. I know, like d'uh, but this is an instructional :)
The time, location and any specific instructions. It is always helpful to have an arrival time (like 6.45pm for a 7pm start), an end time and a map as well.
A summary of what the event is about and some tempting text enticing people to come. The more the info the better, as long as you keep it on point and succinct.
Ticket price and inclusions. Got lots of goodies for your guests? Tell them!
Different ticketing options for the one event such as early bird specials, bring a friend pricing, bundles or full days vs single sessions.
A refund policy. Whether tickets are refundable or only transferable, make it clear from the outset.
FAQ's. It helps potential ticket buyers and you save time and energy by giving them the answers they are looking for.
A way to contact you if needed.
TICKETING PAGE NICE TO HAVE'S
Your profile as the event organiser and links to past events you've done. People like to know who is behind the event.
The ability to hook into social media and share the event. Aah the power of Facebook.
The ability to see how many tickets are left. This can help shift tickets really quickly when it gets down to the lower end of the scale.
The ability to insert custom images and headers. You want to make the page your own. And pretty!
The ability to have promo and discount codes.
There are few different options for ticketing providers around or you can even do a page on your own website and insert PayPal buttons if you are ok to deal with all the back end. Me, I am all about simplicity and ease so for all of my own events I always use Eventbrite (sponsor link) as they have functionality for all of my must haves and nice to haves. I have used quite a few ticketing providers in the past and now I only use Eventbrite because they fulfill my needs as an event organiser, are easy to use and I've never had an issue that wasn't solved speedily.
It's also really important to me to:
- Quickly and easily communicate with attendees and send a reminder email pre-event and a thank you email post-event.
- See how much money has been made with gross and net figures.
- Be able to see upfront how much the ticketing fees are and choose to either absorb them or pass them on to the buyer.
- Have website and facebook integration. I usually just take the code straight from the ticketing page, copy onto a page on my website and sell tickets through there so they don't leave my site.
- Be able to refund whenever I want with no help needed.
- Have access to affiliate programs in case I want to get affiliates on board without fuss.
- Have great reporting. God I love a good spreadsheet.
- Be able to send a survey post event if needed.
- Be able to check who has ordered a ticket and have all the details available.
- Access the social media stream using a dedicated hashtag or account and see what everyone is posting, tweeting or instragramming.
- Check people in easily! This is my one big thing. I hate printing out multiple paper lists unnecessarily (trees - I've got your back) so being able to do an online check in through tablets or mobiles is a big must have for me. Because of Eventbrite's Entry Manager, myself and two other girls checked in 400 people into an event in 7 minutes flat. Yeah, we were on fire!
Think about all the elements that are important to you or will make your life easier and find a service that fits in with your needs. All ticketing options have fees associated with them except when events are free so make sure you look at the costs involved and determine what is right for you.