Are you filled to the brim with passion for what you do? Do you have an engaged following of people who totally dig your advice? Do you have a message to share with the world in a new and inspiring way?
Well then darling, it’s time to take things up a notch. It’s time to step out from behind the screen and step into your spotlight!
Events are a versatile way to get in front of your audience and connect with them on a deeper level. As much as the online world provides us with a great platform to share knowledge and build community, there is nothing more fulfilling than bringing that community together in person and engaging with them on a truly human level.
I want to challenge you to think about how you can bring an event to life in your current business. It can be as big as a five date tour up the coast or as simple as a casual gathering at your local café but whatever it is, I want you to shine.
If you haven’t put on an event before and you are not quite sure what type of event would suit you, use this list to give you some inspiration.
Here are 5 different types of events for entrepreneurs and business owners:
If you have something to teach then a workshop is for you! This type of event lends itself to any industry and is a low cost way to position yourself as an expert. You can go as big or as small as you like. If you don’t have a big budget for a venue check out some local community centres or even the larger meeting rooms in the public libraries.
TIP: Workshops are a great way to get hands on with people who want to learn from you. Be generous and share your best information and materials.
Retreats are perfect if you want to whisk people away somewhere serene and have a full itinerary of workshop sessions, spa or relaxation treatments, healthy meals or anything related to your core business. Business owners usually hook into the facilities of a day spa or relaxation resort then use the spare time to add in their own content and activities.
TIP: Retreats can be quite expensive to run and are quite intensive but if it is closely aligned with your business and what you already offer this could be an amazing opportunity. Do your research into existing retreat offerings and look at what makes them so popular.
Spoken Word Presentations
Are you a fountain of knowledge that has endless web pages of information to share and constant requests for more, more, more? If you can stand at the front of a room for a couple of hours, share your best insights together with some of your best stories and give a-ha moments that get people scribbling frantically on their notepads then you should be organising a spoken word presentation right now!
TIP: Let your community decide where you go. Put the call out and say you are keen to meet everyone in person and see who gets back to you. You will be pleasantly surprised.
Networking Events & Catch-Ups
I am a HUGE believer in the power of networking. If you are a ‘connector’ in your social and business circles then networking events, whether formal or casual, could be the perfect event for you. Networking is not about getting as many clients as possible, look at it as finding the right people in your life who can stretch you in the best possible way and go on this amazing journey with you.
TIP: Invite people who are complimentary to one another in skills, strengths and business offerings. The power will come from the ability to support, collaborate and learn from one another.
If you have a new business, service, course or product that is pure brilliance then why not show it off with a bang! Launches are a fun way to promote your new offering and celebrate your achievements. It can be anything from a cocktail party to an afternoon tea to a book signing and presentation.
TIP: Not every launch has to be big. Smaller launches with family, friends and your inner circle of business contacts can go a long way to generating word of mouth referrals and lots of viral love on social media.
This year is your year to shine, so don’t be shy. Step out from behind that laptop and meet your community face to face. Happy planning!
This post was originally created for the article 'Step Into Your Spotlight' for the fabulous digital magazine ROOOAR