Running a sold out event is the ultimate dream, right? Whether it's for 20 people, 200 people or 1,000 people we all want those seats filled to capacity. Here are some ways you can create a buzz around your event and get your tickets sold!
Why should people buy their ticket now? If there isn't a real sense of urgency then people are likely to leave it until the last minute which can create a lot of undue stress and heart palpitations in the lead up. Introduce an incentive to buy tickets asap like an early bird price, a bonus gift or additional benefit like front row seating.
Highlight the Benefits
Do you have content that no-one else on the planet does? Is your speaker only making an appearance at your event? Do you get a gift bag full of goodies worth hundreds of dollars? Do attendees get intimate access to you? Are profits going to an amazing charity that makes your heart swell? Highlight it, promote it, splash it all over the place and show people why the need to attend!
Use Social Media
Create a series of cute/enticing/kick ass/polished/awe inspiring/exciting/teasing/you-get-my-drift graphics and schedule them into your social media posts. Release them slowly over the promotional period as a reminder to people that your event is happening and add in a little update like, 'tickets are selling quick', 'only a handful of tickets left, get yours now!' or 'join us for an amazing afternoon of...'. Make them easy on the eye, simple to read and make sure it's not all you post about. Post them in between the valuable content you are already sharing.
Find Key Influencers
Who is your target demographic? And within that demographic, who are the key influencers? Do you know any of them personally or is there the opportunity to reach out to them and ask if they will promote your event to their contacts? Key Influencers can be anybody. High profile business people, founders or business owners, community leaders, bloggers, a well respected person who has built a great network of people around them and even your speakers! If you do make the ask, always remember to ask with generosity - after all you want them to do you a favour. You can offer a free ticket in return for a shout out or let them know you are happy to talk about their next offering within your own circles. Make it win-win so you all feel good about it.
Use Free Event Listings
Don't underestimate the power of free event listings. Some have huge audiences and if it is very relevant to their work or personal life you can end up selling a bunch of tickets and forming great relationships with people who otherwise wouldn't have heard of you. Look for the opportunity to promote your event on industry based websites like Mumbrella, specific business networking sites like Ruby Connection, events based sites like Event Finder or location specific sites like Only Melbourne.
Whatever you do, don't forget to make it obvious to the potential attendee why they should come. What is their buy in? Once you've nailed that, you won't have a problem getting people there.