If you run regular events or are launching a new event that you would like to hold again, then please promise me you won't forget your testimonials. Testimonials are the social proof that helps people decide whether or not they want to come along to your event the next time around and are an important part of your promo in the lead up.
They are fabulous for showing people:
- The outcomes they can expect from the event
- Reasons why they should attend
- How you can solve their particular problem
- How it's made a difference to their lives
And basically why they should listen to you and pay money to be in a room with you.
You can gather testimonials either through a written form or video testimonials on the day, or an email survey or invitation for feedback post event. Getting testimonials at the event when attendees are in the moment and feeling the positive energy is much easier than afterwards when they are back in real life and they are busy catching up on work/grocery runs/housework etc. so I always recommend getting them done then and there.
When asking for testimonials, make sure you think about the questions you are asking and ensure they have a prompt and a purpose rather than be quite general like 'How did you enjoy the day?'. For example, if you are doing a workshop on yoga maybe some questions you would like to ask are:
How did Sally make you feel on the day?
How did the yoga poses make you feel physically and emotionally?
Will this workshop enable you to continue your yoga practice at home with confidence?
Would you recommend this workshop to a friend and if so, what are the main reasons?
Try and word the questions so they are prompting a genuine AND informative response so that the people reading have a holistic view of your event. That's the key information that people want after all.
And finally, if you do use written testimonials, ask the writer if you are able to use a photo and even their web link with it. Having a picture increases trust for those reading them and shows them that it is a real person saying those words.
Now gather those testimonials!