A well thought out and strategic social media plan for your event is a must in today’s world. The idea is to get your event in front future attendees’ eyes, and what better place to do that then where their eyes already are – Facebook, Instagram, Pinterest and Twitter!
Before your event:
- Create a timeline including all the major milestones coming up to your event, the event itself and after the event.
- Design (or have someone design for you) the graphical elements you can use across the different social media channels such an infographic for Pinterest, a gif for Tumblr, a shareable quote for Facebook all promoting your event.
- Create event pages on services such as Facebook and LinkedIn.
- Designate roles to your team on your event run sheet. Have one team member live Tweet during the event and another on photo duty to post live to your Facebook page. Don’t forget your phone chargers on the day!
- Create goals for each social media channel such as two weeks out from the event there will by 3 posts per week on Instagram of behind the scenes event set up, individual speaker profiles and sponsors.
- Schedule, schedule, schedule. Start a spreadsheet or use an online calendar such as Google’s to schedule in each time you and your team plan to post something to a social media channel. Make sure the document is ‘live’ and editable by the team so it stays up to date.
During the event:
- Fulfil the social media roles and complete the tasks as noted in your run sheet.
- Have a photographer capture the event so you can create a professional looking album on Facebook or Flickr.
- Designate a hashtag to your event for use on social media and make sure you let all your attendees know! You can even offer a prize for the best social media shout outs as an incentive to get them posting.
After the event:
- Create an official album on Facebook and use to give a description of the event with a link to your business, thank attendees and sponsors and tag as many people as you can in the photos. Trust me, these albums go viral sending thousands of people’s eyes to your event.
- Share your attendees’ feedback and positive comments with happy snaps across different platforms.
- Write a post-event wrap up blog and share across your platforms.
Don’t discount the power of social media throughout the whole planning process and output of events. You never know who it will reach.