Oooh this is a juicy topic, right? Well I'm about to dish on how myself and other business professionals make money on their events and workshops so pull your chair in a little closer and let's chat.
First things first. Not all events are money makers. A lot are actually fabulous marketing exercises, opening you and your services up to a whole new audience, positioning you as the expert and leading the way to more opportunity. You will need to decide from the outset what the purpose of your event is and if that includes making money on top of covering your costs.
Once you've determined that, we can move onto how to generate that income. You may have a specific target you want to achieve or you may go in thinking that any extra income would be great. Whatever the case, don't go into this without a comprehensive budget so you can see with absolute clarity where you are spending money and where you are making money.
Ok now the budgeting lecture is over, here are 5 ways you can make money from your next event or workshop.Read More