Event Ticketing Made Easy

I see a lot of my clients get stuck on the ticketing side of things and for good reason. It come be confusing for newbies. What info do I need? What ticketing system do I use? What features are helpful? What is important and what is just fluff?

Let's break it down. 


The name of the event. I know, like d'uh but this is an instructional :)

The time, location and any specific instructions. It is always helpful to have an arrival time (like 6.45pm for a 7pm start) an end time and a map as well.

A summary of what the event is about and some tempting text enticing people to come. The more the info the better, as long as you keep it on point and succinct. 

Ticket price and inclusions. Got lots of goodies for your guests? Tell them!


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Weekly Round Up - 28th September 2014


So the highlight of my week was totally the Alexandra Franzen Write Yourself Into Motion workshop that I attended. It's always amazing to attend something that leaves you feeling confident and inspired and it's even better when you just LOVE all the people who were in that room with you. 

You can read my review of the workshop HERE.

Me with the lovely Alexandra and then myself and some beautiful B-Schooler friends with Alex.

Me with the lovely Alexandra and then myself and some beautiful B-Schooler friends with Alex.


O.M.G. Julie and I caught up on Friday to talk about our mastermind plans and the excitement was literally bubbling over. Working with someone who I ADORE to do something that I LOVE (helping others achieve their personal and business dreams) is one of my dreams come true. 

If you are looking for a mastermind that goes above and beyond on every level, is supportive, generous and is all about YOU, then look no further than the Beautiful Business Mastermind. And, if you sign up to our VIP list, you will get all the information and a chance to apply before the general public. Woo hoo! 

Until next week lovelies! xx


Stop! Don’t book your event entertainment till you check these 5 things

If you are running an event that requires entertainment, the right choice can be crucial to your events success. Along with the catering, this is make or break time. Bored guests won’t be coming back for round two next year! 

But how do you pick the perfect entertainment for your event? Should you book a band? A magician? An inspirational speaker?

Before you lay down a deposit on that contortionist, you need to consider these 5 things:


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Review of Alexandra Franzen's Write Yourself Into Motion Workshop

While I do like to mention and write about the events I go to, I never really feel compelled to review them. Alexandra Franzen's workshop this week was a different kettle of fish though, as I thought it was a fabulous example of what you can do with your own workshop.  

What initially drew me to Alex is that she expresses the values I believe to be of the utmost importance in business and life. She wholeheartedly believes in the power of positive communication (yay I don't feel like a freak anymore for filling all of my emails with so much love!), she wants to be of service and of value and she uses her talents generously to make the world a happier place.

When she announced she was coming to Australia and doing a tour of her workshops I knew I had to go (yeah, us Aussies love an international visitor on our shores!). Two days in her presence was a no brainer and it was completely worth the time and money.  Read on for my thoughts on the good and the not so great and my key takeaways that you can use for your next workshop or event...


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How To Make Money From Your Next Event

Oooh this is a juicy topic, right? Well I'm about to dish on how myself and other business professionals make money on their events and workshops so pull your chair in a little closer and let's chat.

First things first. Not all events are money makers. A lot are actually fabulous marketing exercises, opening you and your services up to a whole new audience, positioning you as the expert and leading the way to more opportunity. You will need to decide from the outset what the purpose of your event is and if that includes making money on top of covering your costs.

Once you've determined that, we can move onto how to generate that income. You may have a specific target you want to achieve or you may go in thinking that any extra income would be great. Whatever the case, don't go into this without a comprehensive budget so you can see with absolute clarity where you are spending money and where you are making money. 

Ok now the budgeting lecture is over, here are 5 ways you can make money from your next event or workshop.

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Weekly Round Up - 14th September 2014

The last few weeks have been focused on all the background work of running a business. Tax time [note to self: do finance work weekly - not yearly!], client files, blog and social media content, preparing for upcoming projects and just generally recalibrating for the next quarter. 

I finished up with a few events and business coaching clients which really tugged on the heartstrings as I was just so proud of what they had achieved in our time together (good lord their future is bright!) and received some tear jerking cards and gifts. It was funny getting some letterbox love because this week I had pretty much love bombed Australia with three lots of parcels, cards and gifts for these gorgeous souls and some other lovelies in my life. There must be something in the air - Pisces full moon anyone!? The universe sure was sending the love my way with some new clients coming on board that I am super excited to work with, so this part of my week has been brilliantly uplifting and all round inspiring. Speaking of inspiring....


Oh. My. Gosh. I CANNOT wait for this one! The gorgeous Julie Parker and I put our heads together last month and came up with this insanely exciting mastermind program for women in business who want to freaking SHINE in 2015. As with everything I do, my whole heart goes into it but this program takes it to a whole new level with TEN months of everything I have to offer. My knowledge, my experience, my insider knowledge, my time, my contacts, my answers to your questions, my fanatical cheerleading... pretty much everything from head to heart. Couple that with everything that Julie has to offer as a highly revered and sought after business coach and Founder of the Beautiful You Coaching Academy and well, you have everything you need to help launch you to new heights next year! If you want to learn more about what the program involves, sign up to our VIP mailing list and be the first to get the inside scoop in early October! 


And just in case there wasn't enough generosity going around this week, the fabulous Menulog have kindly offered a $30 voucher to the next three people who sign up for a coaching package with me (NB only ONE left now!). They know how much hard work events can be so they wanted you to treat you or your team to some time out. I seriously use Menulog alllll the time because all I have l to do is go to my Menulog app, put in my postcode, pick a restaurant, choose what we want to eat, confirm the order and then I carry on working/running around after baby/tidying up the house/gabbing on the phone etc and before I know it, there is hot, delicious food on our doorstep that I didn't have to cook. Love it! Check them out today.

Get your takeaway delivered quickly and easily! Go to www.menulog.com.au/browse/melbourne-vic

Get your takeaway delivered quickly and easily! Go to www.menulog.com.au/browse/melbourne-vic

Until next week lovely people!


Event Sponsorship - How To Do It The Right Way

When I wrote about how to run a low cost event back in July, one of my suggestions was to seek sponsorship. I get asked about sponsorship weekly and as someone who helped build up a national charity with no office, no budget and only fundraisers to fund our programs, I quickly learnt a thing or two about how to build ongoing and mutually beneficial relationships with sponsors. Since then, I haven't run one event without their help.

Sponsorship, when done the right way, is a great win/win for everybody. Businesses can gain exposure to a new audience through your event without having to fork out wads of cash for a PR company or advertising campaign and you get a wonderful value add to your event. 

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A Little Coaching Celebration

*Warning* I am in one of my super gushy, 'oh my gosh how am I SO lucky to work with my clients' kinda moods. But I can't help it! I seriously get to work with the BEST people and today I want to celebrate that. 

Since I started formally offering events and business coaching just a few short months ago, the universe has dutifully sent some really amazing people my way and I couldn't be prouder of the work they have done and the achievements they have made in our time together.

I have seen multiple sold out events, massive shifts in confidence, amazing partnerships with sponsors, some freaking cool PR, huge groundswells of support for their vision and purpose, many, many tears, even more breakthroughs and a huge development in knowledge and skills. 

There are two things that make my clients really special. The first is that they have a positive and inspiring message to share with the world. Like me, they don't want to just live life, they want to change it for the better. They all have this innate sense of generosity where all they want to do is help others in the best way they know how, and it's so touching that I can help them do that.

The second thing that makes them really special is their ability to take action. I know, sometimes it is reaaalllly hard to do anything when overwhelm kicks in and things look super scary. But they trusted in me and more importantly, trusted in themselves, and they overcame all of their blocks and challenges, refusing to quit. They took action, even when it felt very small. But in events, business and indeed life, it is always the small steps that lead us to the biggest outcomes. 

They are an inspiration to me and I have felt like such a proud mamma bear watching them blossom and grow in so many ways. 

So, thank you my dear clients. For always seeking ways to share knowledge and help others. For always following your dreams, even when it feels really hard. And for choosing me to be a small part of your journey. You are amazing and each of you has such a special place in my heart. xx

The Blogcademy London Mixer

Being in London at the end of July this year and running the Blogcademy's first ever mixer event can be summed up in one word - FUN!

On a perfectly balmy and summery evening, a beautiful, vibrant bunch of bloggers joined Gala Darling, Kat Williams and Shauna Haider for some music, mingling, cocktails, canapes and a personal Q & A.

The Roost was the perfect setting with it's eclectic style and delightfully shabby chic garden. It was so nice to look around and seeing so many happy faces chatting away, laughing and enjoying themselves. 

One thing I really dig about the Blogcademy girls is their openness. They are deeply genuine in their bid to help others and because of that, all of their interactions with people are very authentic and honest. They give a lot of their time to the people who come to their workshops and events and always make a huge effort to help make their attendees feel included. This was especially evident at the mixer where the party was so good we literally had to send people home so we could clean up!

This was a great event to work on and as always, it was a team effort. Thank you to these wonderful sponsors and suppliers:

The Roost for the gorgeous venue  -  Absolute Taste for the amazing canapes  -  Plumb and Rabbitts for the sweet treats  -  Pigs Bladder & Petticoat for the droolworthy cocktails  -  London Velvet for the ale - VitaCoco for the coconut water  -  The Wedding Smashers for the music  -  Fishee Designs for the great photobooth  -  Arnis Purple for the gorgeous tote bags  -  Crown and Glory for the well known ears  -  Cheap Frills for the cute jewels  -  Abigail Warner for the fun cards  -  Berin Made for the Jump For Joy prints  -  Peach Blossom for the honeycomb balls.

Thank you to Eliska from Ruffles and Bells for all of your support and assistance with sourcing some fabulous goody bag items and to my lovely event assistant on the evening Charlotte Bailley. And a big thank you to the amazing Lisa Jane photography for all of these gorgeous pics (you are a very talented photographer)!

If you are a blogger or would like to start blogging then check out the Blogcademy. With a mix of in person workshops and online modules, there is something for all levels and stages. Plus, they are just awesome chicks to be around ;)